دور إدارة علاقات الزبائن في تعزيز الصورة الذهنية في شركات إنتاج المياه المعدنية في مدينة عمان-الأردن : دراسة تحليلية لآراء عينة من المديرين

الملخص EN

The study aimed to clarify the role of (CRM) in the promotion of mental image in mineral water production companies in Amman Governorate and test correlations and effect relationships between customers and management dimensions of mental image in the study sample companies .

The study questionnaire tool ( questionnaire ) was distributed to a sample of (100) as director of the sections in some mineral water production companies in the Amman Governorate The study ended a set of recommendations , including an association relations and the impact of significantly between customer relationship management and mental image and the need to recognize the importance of customer relationships and dimensions, especially in light of the rapid developments taking place on an ongoing basis in the external environment management .useing a dedicated staff managing customer relationships and dimensions for arrival companies to the desired image in the mind of customers .