الاعلانات الخدمية على موقع فيسبوك و علاقتها بسلوكيات الشباب الجامعي المصري تجاه هذه الخدمات

الملخص EN

The study Problem: The problem of the study is to determined in the definition of the advertising services provided on Facebook,as well as and the extent of the attractiveness of Egyptian university youth and their role in directing them to specific behaviors while studying the impact of demographic variables and the economic and social level of respondents on this relationship The importance of studying: 1- This study aims to detect the importance of Facebook for large sector of university youth.

2-To detect causes of facebook book attractions for advertisers for their proudcts& services advertising.

The main objective of the study: The study aims to achieve a main goal which is to knowing the advertising services on Facebook and its relationship with universities youth behaviour in egypt.

Type and curriculum of the study: This study belongs to the descriptive studies and the researcher adopted a methodology Sample Survey Study Sample: The study was applied to a 400-member sample of Egyptian university youth, representing both males and females and rural and urban environments.

The most important results of the study: 1.

The high number of times Facebook is used per week by university students representing the sample of the study.

The use of Facebook on a daily basis was highest among Facebook users who reached 70.75% of the total sample.

Which accounts for almost three-quarters of the sample.

2.

(74.92%) of The members of the study sample are keen to follow up the Facebook ads because they inform them with new products and services that are not offered by other means , (68.25%) are interested in Facebook advertisements for availability of explanation and information about the service or product when entering the link of the advertisement, (67.58%) care about Facebook ads because they find the services and products in their area of interest, The availability of contact data and online purchasing makes(66.67%) interested in service or product .