تأثير الذكاء الاستراتيجي في تحقيق المرونة التسويقية : دراسة تطبيقية في شركة الفهد للمواد الغذائية و منتجات الألبان في محافظة النجف الأشرف

الملخص EN

The aim of the research is to identify the impact of strategic intelligence through its dimensions (vision, vision and motivation) in achieving marketing flexibility through its dimensions (distribution, promotion, pricing and product).

The research sample included employees of Al Fahad.

A questionnaire was used as a main source in the data collection.

It distributed ( ) questionnaire and retrieved ( )full questionnaire, ( ) retrieval rate.

After conducting the statistical analysis, the research found an effect on the strategic intelligence variables, namely, the outlook, the motivation and the motivation to achieve the marketing flexibility, and the lack of significant impact of marketing flexibility in strategic intelligence.

The research ended with a number of recommendations, Training in honing the skills of their employees and raising their abilities, because of their role in supporting and strengthening the activities of strategic intelligence.

Motivate employees sufficiently and act and act immediately without the permission or support of their bosses.