التسويق الأخضر كمدخل لتحقيق التنمية المستدامة : عرض مجموعة من التجارب الدولية

الملخص EN

In light of the rapid deterioration of environmental conditions because of industrial pollutants, the subject of environment has become one between the priorities that should have attention.

And as a result of pressures imposed by the parties calling for preservation of the environment, attention to the environmental dimension at economic institutions has begun, and that in order to ensure its stability and growth within a strong competitive environment.

In this context, enterprises sought to follow a new method in order to cope with environmental orientation.

Green marketing appeared as an alternative to enterprises, which guarantee the development of methods that seek to preserve the environment and continuation of the enterprise in the market and to achieve profits, without depletion of natural resources, therefore contributing significantly to the achievement of sustainable development