أهمية المشاريع المقاولية ضمن إطار استراتيجية التسويق السياحي و تحقيق التنمية المستدامة : دراسة تطبيقية لولاية بشار (الجزائر)‎

الملخص EN

This study aim is to show the importance of entrepreneurship projects to activate tourism marketing to contribute effectively in achieving sustainable development, by recognizing the reality of these projects among entrepreneuer in Bachar area.

The sample studied included entrepreneurs representing by travel agencies in Bachar area, that provides travel and tourism related services to the public on behalf of suppliers such as :obtaining visas, booking tickets, hotel reservations, and a sample of tourists.

The necessary data collected from (96) questionnaires.

Therefore, the study has reached a number of results, such as: the inability of the contractors in the area of Bashar to provide high-quality tourism services for tourists because they don't use tourism marketing