أهمية التسويق السياحي في تنشيط الحركة السياحية : دراسة ميدانية لتقييم مدى فعالية المزيج التسويقي للوكالات السياحية لمدينة باتنة

الملخص EN

Through this study, we aim to present the importance of promoting tourism in Algeria, in particular the resources and qualifications and the obstacles, We also aim to highlight the role of marketing in the field of tourism and its contribution to the development of demand for Algerian tourism products.

For this purpose, this study also based on a questionnaire directed to a sample of tourism consumers to analyze their trends about tourism services and their evaluation of the tourist product and their satisfaction, to assess the effectiveness of the marketing policies they apply for its tourism services offered and the constraints that prevent a good contribution to activate tourism and the consequences of this failure.