أثر الإبداع على تحقيق المزايا التنافسية في مؤسسات التأمين بالجزائر

الملخص EN

This study aimed at identifying the effect of innovation on achieving the competitive advantages in the assurance institutions in algeria, and to achieve the above mentioned goals, a questionnaire was developed and distributed among the sample of study, which consist of (40) subjects, (30) questionnaire was returned and analyzed, this number of returned questionnaires represents (75%) of the study sample.

validity and reliability of questionnaires were computed.

the results of the study refer to statistically significant correlation between innovation and achieving the competitive advantages.

the study also shows the existence of a significant effect of innovation on achieving the competitive advantages in institutions sample study.

in the light of the findings some recommendations are given.