إشكالية استدامة الميزة التنافسية للمؤسسات الصغيرة و المتوسطة في ظل تحديات العولمة : دراسة حالة عينة بولاية غليزان

الملخص EN

This study aims to address the research problem of competitive advantage's sustainability of Small and Medium Enterprises (SMEs) facing globalization challenges.

Using a survey including 51 SMEs from Relizane to analyse the effect of environmental variables dynamism on the sample competitiveness and to monitor the key determinants of a sustainable competitive advantage.

The study found that enhancing the sustainability of competitive advantage requires the investment in innovation and quality, as well as building Business Intelligence systems, and focusing on working within clusters to confront the foreign concurrence.