دور الابتكار في تعزيز الميزة التنافسية لمصرف أبو ظبي الإسلامي

الملخص EN

This study aims to show the role of innovation in enhancing competitive advantage of Abu Dhabi Islamic Bank (ADIB), and studying the innovation that arises as a result of the desire of Islamic banks to get rid of the barriers to achieving their goals by developing existing products or introducing new ones that guarantee these banks a degree of flexibility and back up their competitive advantage.

In order to continue effectively, and this study concluded that the core of financial industry in Islamic banks is innovation and renewal.