صورة المؤسسة الاقتصادية لدى الجمهور الخارجي في ظل المنافسة : دراسة ميدانية لصورة مؤسسة مطاعن عمر بن عمر

الملخص EN

The focus of our study appearing to know the economic institution image for external public in light of competition ,thus, we tried to indentify the image of Omar Ben Omar.

Mills to external audience in order to achieve objectives results based on descriptive method using the interview tools and questionnaire that distributed for random sample from external audience according to that the study achieved that Omar Ben Omar institution has relatively a good image among its masses, because of some public relations activities carried out by the institution