دور التسويق في تفعيل نشاط المنظمات غير الربحية : حالة الجمعيات الخيرية في الجزائر

الملخص EN

In order to make the activities of NPOs in Algeria more efficient, we tried through this study to give an answer to, what can marketing offer as solutions for the development of this sector?, and through extracting what marketing provided to the profit organizations and project it on the NPOs, we found that, with the adoption of the marketing concept, the NPOs can orienting for the best their activities, like market segmentation, how to know more peoples, and how to communicate with their.