تأثير السن الزمني و السن العقلي على السلوك الشرائي للقهوة في السوق الكويتي

الملخص EN

This study examined the differences between chronological age and cognitive age among Kuwaiti consumers of coffee in Western-styled cafes in Kuwait (N = 613).

Using questionnaires, analysis of data showed marked differences between chronological and cognitive age in general, and found that such observed differences pertains to young and old customers.

It was found that both concepts of age as well as the magnitude of their differences influenced several behavioral and attitudinal coffee consumption variables.

Obtained results can help better segmentation and targeting of consumers and improve the effectiveness and efficiency of the marketing mix.