استراتيجيات التسويق الرياضي وأثرها في تطوير أداء المؤسسات الرياضية: حالة الاتحادات الرياضية اليمنية

الملخص EN

The study aimed to identify On the current situation Marketing strategies and their impact In the development of enterprise performance Mathematical State Federations Sports in the Republic of Yemen Through a realistic field study Contemporary institutions and unions, Sports, and to build strategies Sports marketing is built The results of the field study Field study was conducted from During the design of a special questionnaire Distributed to the Ministry of Youth And sports that fund activities Sports, Olympic Committee General Sports Federations The sample of the study consisted of: (60) (10) Ministry of Youth and Sports (7) individuals, the number of experts (Members of the Commission 3 individuals, and) Olympic Games, while the number of members (Individual, and 40 federations) Researcher to conduct his study on Descriptive approach) studies Survey and analysis (given what Enjoy its ability to describe Phenomenon is the appropriate approach Which achieves the objectives of the study Data was collected using A questionnaire tool which included Many questions he wishes the researcher answers them, about Theme Marketing Strategies Athlete and Interviewer.

Has reached Researcher in this study to Field results where it turned out Absence of strategies And clear policies before Ministry of Marketing Athlete, were the most prominent recommendations The need to study and know the environment Internal and external marketing Ocean) of the institution and determine (Objectives of marketing strategies And clarifying regulations and laws Marketing and role play Media in the service Sports marketing and work on Attract businesses For sports activities In addition to the need for evaluation Follow up marketing plans