مدخل المالية السلوكية في إدارة المحفظة المالية

الملخص EN

Due to the problems and some of the shortcomings that investors suffered in the light of modern portfolio theory and its inability to solve or find alternatives, a new financial entrance appeared to fill this deficit, it is behavioral financial entrance which came out to solve the difficulties that traditional models faced on one hand, and redefine the correct and exact understanding of the rational individual behavior by introducing a new variables relating to social issues, cognitive and emotional to understand the financial and economic decisions reached by the investors on the other hand, because the behavior of investors in the financial markets, according to this approach, is a natural behaviors unlike the traditional models which see the investors rationals, and on this basis, the behavioral finance took into account an important aspect "the psychological aspect of the investor" that financial standard neglected.

This aspect transmits the interpretation of behavior investment from the balance between risk and return to the balance between fear and greed.

This paper came to show the contributions of behavioral financial in portfolio management and stand on the new ideas added to the portfolio theory, particularly those related to the training and evaluation