دور الذكاء التنافسي في تعزيز سمعة المنظمة : دراسة تطبيقية على الشركة الجزائرية للهاتف النقال موبيليس، وكالة ورقلة-من وجهة نظر موظفيها

الملخص EN

This study aimed at identifying the importance that Mobilis assigns to the subject of competitive intelligence in terms of competitors intelligence, technological intelligence, market intelligence and the relationship of this to enhance its reputation.

The study was conducted on the employees of Mobilis Ouargla Agency, which numbered 16 employees .The data were collected by designing a questionnaire devoted to a part of competitive intelligence, the second part was devoted to the reputation of the organization.

The results of the relationship test revealed a significant correlation between the competitive intelligence and the reputation of the organization, the correlation result (68%) was found to have an effect on competitive intelligence in all its components.

It has also been shown that there is an impact of competitive intelligence in all its components in supporting the reputation of the company under study.