قياس أثر المزيج التسويقي على فرص تسويق صادرات عينة من الدول في الفترة 2007-2017

الملخص EN

To highlight the impact of the marketing mix on export marketing opportunities for a sample of leading countries in international trade in the period 2007-2017.

The fixed effects model showed that future developments in goods exports of these countries are positively related to both production and distribution capacity.

Despite rising prices, with an illogical negative impact of online promotion.

And Algeria knows the weakness and negativity of the marketing mix indicators compared to these countries, so it is necessary to pay more attention to international marketing to improve the performance of exports of domestic goods.