دور إدارة المبيعات في تطوير الاستراتيجية التسويقية للمؤسسات : دراسة حالة مؤسسة اتصالات الجزائر بولاية خنشلة

الملخص EN

This study aims to highlight the importance and effectiveness of sales management in the development and formulation of marketing strategy at the Telecom Algeria in the state of Khenchela, as they contribute to policy planning and marketing decision making because of their close relationship with the market and customers, Where we adopted in the study on the descriptive analytical approach in analyzing the problem, in order to prove the hypotheses, they were subjected to statistical tests, using the questionnaire method prepared for this purpose, Estimated at 52, as well as the observation and interview conducted during the period of application,The study concluded that the management of sales contributes significantly to the adoption and implementation of the decisions contained in the marketing strategy, as well as the ability to design correctly that fulfills the objectives of the institution in general.