أثر متغيرات بيئة التسويق الدولي في اختراق الأسواق الدولية

الملخص EN

This study aims at clarifying the impact of the variables of the international marketing environment on the invasion of international markets.

Through the theoretical aspect, we highlighted the differences between the markets on the political, legal, economic,...

etc.

On the practical side, we distributed a questionnaire to a sample of 43 Algerian economic institutions active in international markets, in order to determine their interest in external environment variables and their impact on the decision to enter the international markets.

We have found that, despite the interest of the instituti ons under study to the external environment and the study and analysis of all the variables, but it is still in the beginning of internationalization of its activity in the international markets and is still dependent on export only.