مظاهر التنوع اللغوي في الإشهار السياحي الرقمي : مقاربة سوسيولسانية

الملخص EN

Advertising has become an integral part of human life; wherever he traveled, he finds in front of him an authoritative discourse, addressing and exerting an influence on it.

It is considered to be one of the most famous means of expressing psychological, social and economic attitudes and emotions, … etc.

to society, and technology has contributed to its development course.

The electronic space has become the aspiration of companies and agencies active in promoting their products and services, which has expanded the scope of this publicity.

It has been developed in its advertising discourse and in the method of advertising publicity, because it is a broad space that reaches the largest rate of audience with multiple origins.

Thus, the language of electronic advertising is an international language of languages in parallel to the nature of the electronic recipient.

Thus, the language of electronic advertising is an international language of languages parallel to the nature of the electronic recipient.