العوامل المؤثرة في قرار شراء الزبائن للمنتجات غير الدوائية في شركة الصيدلية الخماسية الأردنية

الملخص EN

The study aimed at the factors influencing the decision to buy customers for non-pharmaceutical products in the five-year pharmacy company in Jordan.

The researcher relied on the field survey in collecting the data from the members of the inspection unit from a manager, assistant or deputy director, The analytical descriptive approach is used to analyze the collected data, where the study population is from the Jordan Five Pharmacy Company in Jordan.

The inspection unit consisted of all employees of the following positions (director, assistant, deputy director, head of department) who work in the public administration and in the branches of the Jordanian company (five), the number of (116) employees distributed in all branches inspected by adopting On its human resources departments.

The questionnaire was distributed to all of them and the questionnaires were valid for analysis (109) by 94% of the total questionnaires distributed by the researcher to the sample members.The results of the study were the following: (a) Significant effect of (α = 0.05) on the factors influencing (tax exemptions, quality, pricing, after sales) in purchasing decision of customers (pre-purchase, Post-purchase phase) for non-pharmaceutical products in the five-year pharmaceutical company of Jordan.

The researcher also recommended the importance of continuing to apply the factors affecting the purchase decision and the need to apply them in the competition processes.

And the need to maintain the current level of implementation of the stages of the three procurement process through the continuation of the provision of existing services and work to improve every possible with the importance of the search for more distinct processes in providing services to customers in order to increase competition and expand market share to achieve a higher level of customer satisfaction and loyalty.

The researcher also recommends the need to search for research, periodicals and letters interested in the concept of factors affecting the purchase decision, especially in the competition sector of similar companies.