L’usage d’e-mailing marketing en Algérie : etude de cas des sites de ecommerce

الملخص EN

Starting from the fact that Algerians company’s use e-mail marketing in their marketing strategies, a qualitative study was carried out at some e-commerce sites in Algeria.

The objective of this study is to describe the current situation of the use of email marketing and to highlight the future prospects of its development and evolution.

This tool of direct marketing and digital marketing has proved its effectiveness as a communicative weapon par excellence.

The results show that e-commerce sites use this direct marketing tool and that it is inspired by the existing theory on the subject