تسويق الأحداث الرياضية و دورها في تطوير المنظومة السياحية و البيئية في الجزائر : دراسة تحليلية للواقع و الآفاق

الملخص EN

Sport , as a social and civilizational phenomenon, has always reflected the development and welfare of societies to an extent that it becomes one of the crucial pillars of their global development.

Among the most efficient elements in this field , sport marketing that raised with the emergence of trade exchange and plays a great role in the progress of the touristic and environmental heritage in Algeria.

The touristic and environmental system has became attractive for delegations participating in sport events , thanks to the evolution of mechanisms and means of these latters in our sport clubs, and that through the application of a professional investment thought based on an economic system which is mainly used in assessing the cost-benefit ratio ( for instance : organizing matches in captivating and enchanting touristic and environmental sites permits to enhance the number of public wishing to follow all sports activities).

As a matter of fact, it’s so important to found a sport marketing department as well as marketing research centres so as to reinforce marketing and advertisment of material, human and natural capacities (touristic and environmental processes), through a set of facilities such as : propaganda, advertisment and TV research related to sport events of trade character to meet the sport consumer’s needs and expectations in balance with nowadays marketing and economic sport needs.