مواقف مستهلكي منتجات الألبان : دراسة ميدانية لعينة عشوائية من المستهلكين في محافظة نينوى

الملخص EN

The dairy production has the potential to be a powerful engine for poverty alleviation and raising levels of nutrition and improving the livelihoods of the rural population in many developing countries, although dairy products have characteristics which may Ataatlaúm and characteristics of other food products, but the embodiment of the problem of the study on the possibility of determining the significance of variables to consumer satisfaction ( sign of the product, advertising, quality, quality casings, product availability and diversity, the right price, and the clarity of phrases and language) in terms of the style of presentation and uniformity, and the possibility of determining the significance of the variables related to the characteristics of dairy products in the province of Nineveh .The importance of research in the definition considerations marketing and its reflection on the production, consumption and marketing of milk in the province has been the formulation of hypothesis concerning the existence of the relative importance of the variables of the study, and using the method of economic and descriptive and quantitative analysis based on several methods to estimate the (style of presentation and uniformity, comparisons marital, factor analysis and scale Thurston) in the factories for the production of milk in the province of Nineveh,T he study included (4) plants in the province ( dairy factory Mosul , Al Jazeera dairy , ice cream, Ltd.

, dairy national and dairy Secretary ) has been taking a sample geography in Nineveh province and distributed ( 1050 ) form the consumers in those neighborhoods , and depending on the method of sample multi-stage ( cluster ) , and based on the diagnosis of the key factors of the study has been marking a set of conclusions and recommendations including the study of the problems of productivity , marketing and regulatory coefficient dairy production and to reconsider the policy of productivity projects small dairy to increase its production and achieve production capacity full.