الإشهار الدولي عبر الفضائيات العربية تأثيره في ثقافة الأسرة و قيمها

الملخص EN

The study of the impact of advertising on society and the behavior of consumers is an exciting subject, Two main objectives are targeted following this article: Firstly, we are interested in the sociocultural effects of advertising messages intended for the Algerian family through Arab channels, and by following the symbolic values in advertising.