التحليل الكيفي لآليات التحفيز لدى المؤسسات الجزائرية للحفاظ على حصصها السوقية الدولية في ظل الأحداث الدولية الراهنة

الملخص EN

The objective of this study is to extract and classify the marketing problems faced by the Algerian companies, On the basis of a comprehensive study of articles on the subject over the past 10 years (2007-2017), which classified those obstacles in terms of the quality of the product as well as those related to the economic policies of the Algerian government, in addition to various environmental barriers.

This study provides a modified qualitative model that can be used by researchers in the future, to increase their research efforts in the marketing problems experienced by Algerian companies, on one hand, and on the other hand it gives a more comprehensive view to local businesses and companies which seek to internationalize their business.

To process the various data obtained, we have used the program: sphinx