دور التسويق في تطوير السياحة الرياضية بالجزائر : حالة ولاية البويرة

الملخص EN

This research will focus on the role of marketing in the development of the sportive tourism sector in the State of Bouira which is located in the eastern south of Algeria.

This sector creates great opportunities for development of real value (far of oil sector) and this cannot be succeeded without achieving the customer (tourist) satisfaction.