مستوى تطبيق الرقابة التسويقية في مؤسسة موبليس : دراسة حالة الوكالات التجارية للمديرية الجهوية لولاية سطيف

الملخص EN

This study aims to analyse the marketing control application situation in Algeria enterprises in which comuncation sector has been chosen and precisely presented by the active mobilis enterprise in the sell phone field to diagnosis the marketing fact,and controls further more its application level , as well as the extent of the application of modern standards on the entreprise which we are studying that would activate the role of control in achieving marketing objectives and to identify the most important obstacles faced by.

the study has found that the mobilis entreprise is applying the traditional concept of the marketing controls and this study is insisting on how much is important for the responsible of all the entrprise and the administrations marketing espacaily, to be aware about the importance of the marketing control in its modern consept and its efficience ability on discovering the deviation , not only that but also on presenting the alternative solutions.