إشكالية تسويق الصادرات الصناعية الجزائرية خارج المحروقات

الملخص EN

markets, but in Algeria has specific markets for exports outside the hydrocarbon sector and did not know any concrete diversity, because of the absence of a culture of international marketing among Algerian exporters.

This study aims to highlight the important problems posed by the Marketing of Algerian industrial exports out hydrocarbon, and gives a proposing the most important opportunities that will serve this process.

Finally, we concluded that the Algerian exports have better opportunities for expansion and penetration in international markets to be exploited optimally, they also face a range of obstacles that require building a competitive advantage.