دور وكالات السياحة و السفر في تنمية سياحة مستدامة : دراسة ميدانية لعينة من وكالات السياحة و السفر بولاية باتنة

الملخص EN

This study aims to discover die role played by tourism agencies in the development of sustainable tourism by focusing on die potential and attractions of Batna city.

The internal strengths and weaknesses, the opportunities and threats generated by the external environment have been identified, as well as die analysis of die agencies' promotional activity.

The study revealed that the role played by these organizations in the development of sustainable tourism is not at the required level and this is due to several reasons, the most important is exporting tourists, mstead of promoting interior tourism which suffers from neglect.