مساهمة الإبداع التكنولوجي في تحسين الصورة المدركة للعلامة التجارية : دراسة حالة العلامة التجارية ENIE

الملخص EN

This study aims to determine the contribution of the innovation technology of ENIE company in improving its perceived image.

A survey study was conducted by distributing on a convenient sample of (320) respondents.

The current study concluded that following results: there are a statistically significant differences in the degree of the Algerian consumer's brand perception of the ENIE company due to their age, gender, educational level and income.

In addition, there is a significant effect at 0.05 level of innovation technology in the ENIE products on image of Algerian consumer's perception of ENIE brand