تشخيص مدى توافر المعرفة التسويقية في المؤسسات الاقتصادية الجزائرية : دراسة ميدانية

الملخص EN

The aim of this study is to determine the extent of the presence and the use of marketing knowledge in the Algerian economic institutions as a mechanism for achieving strategic success.

In order to achieve the objective of the research, a questionnaire is adopted to collect information about the study sample which amounted to 61 items.

The study concluded that the most important element is to identify the desires and needs of their clients, the nature of the competition imposed on them and their quest to reach the true perception of their marketing knowledge.

The research recommends also the need to be able to interact with the environment and consumer by focusing on the fastest response and directing all its efforts towards identifying the needs of its customers and to provide solutions