دور نظام المعلومات التسويقي في تحقيق التفوق التنافسي للمؤسسة الاقتصادية الجزائرية : دراسة حالة مجمع صيدال فرع عنابة

الملخص EN

The objective of this study is to know the role of the marketing information system in achieving the competitive superiority of the Algerian economic institution, through the study of the impact of three components of the three information system (records system, marketing research system, marketing intelligence system) in achieving competitive superiority, and this study was dropped on the SAIDAL Complex Annaba Branch, we distributed (66) forms on the selected sample, the hypotheses were tested using the simple regression method, and some appropriate statistical methods, the study reached a number of results, the most important of which is the existence of positive impact and positive relationship between the impact of the marketing information system on achieving competitive advantage in the institution in question, the study recommended that its marketing information system should be continuous and durable and that advanced hardware and software be used to handle the vast amount of information