الالتزام بأخلاقيات الأعمال بين النظرية و التطبيق : دراسة تطبيقية لعدد من المؤسسات العالمية

الملخص EN

Every Company conducts its business through many ways in order to achieve its main goal that is sustainability.

And their conducts are related to the number and complexity of challenges, whether competitive, technological or productive, and many other ones that appeared with the increasing growth of consumer needs that increasingly create marketing opportunities that require using all required resources to take advantage of them.

As the dynamism and complexity of challenges cause appearing the problematic of how to equilibrate between company needs and society needs, many deceptive conducts appeared.

According to the importance of equilibrating between market and society requirements we will study through this paper the concept of marketing ethics by describing and analyzing its concepts between the theory and reality.