التغليف بين الأهمية التسويقية و التحديات البيئية : دراسة حالة أغلفة عصائر رويبة

الملخص EN

Packaging is an essential element in the pattern of our life today.

It has been associated closely with the civilization of people and nations, li reduces waste, as well as the cost by protecting goods from damage ...

etc.

which is one of the most important marketing problems in the forefront of the present time.

Evolution in The function of distribution, promotion and competition that characterized the markets has influenced the form of the proposed provision of goods to consumers.

The packaging has become one of the important matters related to the process of development and innovation commodity.

However its functions are no longer limited to the protection of the product, but more than that and are affecting the habits and purchasing decisions of consumers.

In spite of all these, a lot of criticism directed to the policy of packaging, because they cause pollution of the environment, where the empty packaging is part of the problem of solid waste on the ground.