أهمية التسويق المصرفي في المصارف الإسلامية

الملخص EN

This paper seeks to shed light on the Importance of bank marketing related to Islamic banking.

This is became bank marketing is considered to be one of the principal activities of financial institutions.

It provides basic data that institutions need to carry out their activities, to elaborate plans and to make decisions.

The Importance of Islamic banking has further increased with the wove of globalization and its various challenges and impacts.

Bank marketing is expected to contribute to the solution or alleviation of the problems created by globalization.

This paper finally to ekes the topic of marketing mix in Islamic banking and the various related regulations.