أبعاد التسويق بالعلاقات و أثرها على تحقيق الميزة التنافسية للمؤسسة : دراسة حالة مؤسسة اتصالات الجزائر "فرع ولاية الوادي"

الملخص EN

This research attempts to highlight the effect of relationships marketing dimensions on competitive advantage of companies especially that companies success nowadays depends on the relationship between the companies and its clients, for this purpose we conducted a survey by collecting data through a questionnaire containing 34 items that was completed by 45 employees of Algerian telecom company in the province (wilaya) of el-oued.

the study reached a number of conclusions and the most important of them are : -the Algerian telecom company applies the different dimensions of relationships marketing (quality...); -the existence of a correlation between the dimensions of marketing relationships and achieve competitive advantage for the company communications Algeria; -there’s a significance effect of relationships marketing dimensions on the realization of competitive advantage in Algerian telecom company; -there are no significance differences between demographic variables (sex, experience, post, education level) and employees’ attitudes in Algerian telecom company.