المسؤولية الاجتماعية لتوظيف المرأة في إعلانات التنمية المستدامة : دراسة تحليلية لإعلانات الطرق في بغداد

الملخص EN

Woman is the first target of social advertising, because most of these advertisements are primarily belong to them.

This paper which is entitled "Social Responsibility for the Employment of Woman in Sustainable Development Declarations, An Analytical Study of Road Advertising in Baghdad" focuses on the use of woman in advertising.

This aspect shows that some people see that advertisement is a mirror to what’s found in society such as woman’s behaviors in her everyday life and so on, while other people see that as long as the public wants those advertisings, they are free to choose what they prefer.

They think that the shameful advertisements are natural and unavoidable.

These views, unfortunately, look at the subject very simply and without an in-depth view to a point that violates the values and morals of society .lt is here our problem is our search which identified the main inquiry it is the extent of employment social responsibility for women ln development announcements sustainable This research includes three chapters: chapter one points out the methodological framework of the research and chapter two includes three sections : the first section deals with woman and her cultural responsibility, the second section deals with woman ‘s employment in advertisements and the third section deals TO FORMS of social road ads.

At the end of the research, the researcher concludes a number of conclusions.

They are as follows.

-The study shows that women are employed in advertising very much because of their great role in sustainable development .-The study shows that women are employed in advertising because they represent the aesthetic axis of influence and purchasing.

-The study shows that shampoo and cosmetics advertisements ranked first in road advertising by large -Accordingly, the researcher recommends a number of appropriate recommendations in this field depending on the analytical study and the theoretical study, which include many important scientific sources