الإشهار السياسي المضاد و تجلياته الثقافية في الشعر العربي من القرن الأول إلى نهاية القرن الثالث

الملخص EN

Political advertising is a persuasive discourse aimed at expressing opinions, ideas and attitudes that revolve around political issues represented by parties and the ruling authority, as well as to accept the credibility of the political case promoted by employing arguments and evidence supporting the credibility of this publicity call ; It also establishes an idea based on argumentation and reasoning, which in turn leads to communication, thus addressing a intended recipient, whose purpose is to influence and convince him of what is being promoted.

Political discourse, in turn, becomes a publicity content, whether it is public or hidden