العوامل المؤثرة على اقتصاديات الإعلان في القنوات الفضائية : دراسة ميدانية على عينة من القنوات الفضائية السودانية

الملخص EN

This study deals with the factors affecting the economics of advertising in satellite channels.

The researcher relied on the survey method.

A random sample of workers in advertising departments in satellite channels with a size of (124) singles representing the study community was studied.

The study examined three topics, the first was devoted to the methodological framework, and the second topic covered The economics of advertisements in satellite channels, and the third included the field study.

The problem of this study is summarized in the forms of advertisements broadcast by satellite channels, which suffer from a rise in their production costs.

This is due to the lack of a detailed budget that shows the costs of spending on Advertisements, which in turn are reflected in the form of advertisements broadcast by satellite channels for viewers, the study seeks to achieve the following goals: Identify the economics of ads in satellite channels, know the factors that contribute to strengthening the economics of satellite channels, such as reducing spending on advertising costs, the importance comes The study provides a vision for advertising departments in satellite channels to apply the economics of ads in order to reduce exchange on advertising costs.

The study raises a number of questions and are the costs of producing advertisements broadcast by satellite channels? How is a budget set for the costs of producing ads in satellite channels?