ديناميكية تأثير قائد الرأي : اختبار سلم قياس جديد للمصطلح

الملخص EN

Based on Churchill, 1979 and Rossiter 2002, we developed and tested a new model to explain leader-follower relationships.

Our model revolves around three main components; opinion leaders, opinion leadership, and influence.

Each of these components contains several dimensions.

The sample included 500 individuals in Mascar state in Algeria and all asked to complete a questionnaire containing questions on two categories of products; cosmetics and supplements.