وسائط التواصل الاجتماعي و أثرها على التسويق الإلكتروني في شركات الاتصالات الأردنية

الملخص EN

In view of the successive developments in the means, tools and techniques of modern technology in the twenty-first century, the need to follow up with the applications of e-marketing became a major necessity for organizations.

This study aims to shed light on how these applications are being used in the marketing of telecommunications services in Jordan through anaylsing their use by the major Telcommmunications operating in Jordan; Zain, Orange, and Umniah.

The findings show that the impact of electronic media in social communication is statistically significant.

The study ended with a number of recommendations, including the development of new strategies for activating the applications of social media and emarketing, focusing on the competitive advantage of increasing the number of customers and profits, and attracting customers to increase shopping through social media.

It is also recommended that the development of the Electronic Crimes Law in Jordan in line with the reality of electronic messaging operations, understanding the requirements of electronic marketing, and the knowledge of the technical dimensions of the social media media and the implications of using these media.