دور التسويق الإعلامي في جذب السائح الدولي من خلال نظرية الاختراق الاجتماعي : دراسة تحليلية لعينة من الفنادق السياحية العراقية

الملخص EN

The use of media marketing and its tools has become the most contemporary topic in the field of business administration and media, as it witnessed explosive growth during the last quarter of the 21st century as a result of economic developments that have pervaded the world and the opening of global markets and increased competition.

On the basis of this study came to provide a framework of knowledge and application of the nature and how to employ media marketing to attract the international tourist by studying the dimensions of media marketing consisting of (media price, media product, media distribution, media promotion, media material evidence, The media process, the media audience) through the theory of social penetration and the goal of this study how to communicate and the positive penetration of the tourist from the hotel staff and analyze the relationship of media marketing and the theory of social penetration in attracting the international tourist, and to meet the requirements of the side The application of this study, and the achievement of its objectives and endeavors, had to choose a society to study that conforms to what it seeks and aspires to achieve.

After research and experimentation, and taking the opinion of specialists and researchers, it was established to adopt (Baghdad Hotel, Tigris al-Khair, Rasheed, Al-Shanashal Palace) as the appropriate community for application.

In order to determine the appropriate sample size for the current research community of 163 persons, the statistical table (Sekaran&Bougie, 2010, p.

296) was assisted.

Based on it, it appeared that the sample size was 115 persons, with 115 form distributed and 106 eligible for statistical