تسويق الخدمات و إمكانية تطويرها من جهة نظر النزلاء

الملخص EN

The objective of this study is to emphasize the importance of marketing in the tourism sector and its role in the promotion of tourism locations, especially in the Ma’in Hot Springs (Sample research).

The Marketing strategy in the tourism service represents the only activity for the promotion of this sector in different countries of the world.

This study aims at evaluating the services offered in the resort from the point of view of guests, in addition to finding a link between marketing mix and market goals.

A questionnair was distributed to732 guests, and a number of statistical methods were used to analyze the collected data like analysis of variance and scale measurements.

It was clear from the obtained results that therapy and self-enjoyment were the two must important factors from the guests view, with an average of 58.27%.

A number of guests complained about prices, with an average of 66%