الإعلام الجديد و توظيف قيم اقتصاد المعرفة : دراسة تحليلية

الملخص EN

The technological development that the world is witnessing today opened the door to the accelerated communication technologies that formed a revolution that changed the face of history and formed a shift that transformed the world from one state to another, in addition to the public interest it has received which has made fingerprints and reflections of technical progress more established and visible on the life of society today, the technological development has been accompanied by a noticeable increase in the public’s demand for new media, as well as the allocation of extended periods of exposure or digital communication that we are witnessing today, which has marked a marked shift in the level of knowledge.

The aim of this study is to determine how to employ this knowledge in the development, and community development (Arab society in particular), through the analysis of a sample of programs Arab channels (National Geographic model (broadcast on You Tube, the importance of this study stems from the importance of the knowledge economy as one of the most important tools for measuring the ability of countries to achieve sustainable development, and identifying the values of the knowledge economy that programs focus on through new media.

this study is considered as one of the descriptive studies that seeks to provide an accurate and appropriate description of the contents of new media programs in establishing the values of the knowledge economy, and employing knowledge to achieve development and development.

The study reached a number of results : the interaction and participation of the public, which is one of the most important features of the new media, can be employed in the production of scientific programs that establish the values of the knowledge economy, as the interaction of the audience is employed as a main component to produce programs, and to achieve influence through messages supported by the audience's interaction.