وسائل الإعلام و الاتصال و هندسة الثقافة الشبابية في عصر مجتمع اقتصاد المعرفة : دراسة ميدانية لعينة من طلبة جامعة باجي مختار عنابة

الملخص EN

This field study seeks to reveal the quality of the contents of the Arab media and communication, and its relationship to the formation of the Algerian youth culture, given that most of these methods raise slogans aimed at preserving cultural identity and Arab values, but they pursue information and communication policies based on a profitable logic, that encourages tightening Young people into models, values, and behavioral tendencies, far from our Arab culture, in the form of fashion (clothing, music, games, eating methods, and consumables ...), within the strategies that seek to shape contemporary man, "awareness and behavior", according to a model prepared in advance, which is known as "human behavior engineering" to stand up on the two most important goals The study specializes in them, namely: Standing at the media contents broadcast by the Arab media to know their quality and the desired effects that target the nation’s culture.

As well as knowing the place occupied by these programs and the contents of Arab youth and how to use them in his daily life.

The researcher used in his discussion of the research topic the survey descriptive approach, as this approach is one of the most suitable research methods for this topic, The researcher also adopted the questionnaire form as a tool for research, and it included a set of axes, perhaps the most important of them : The first axis that was devoted to know the channels on which young people depend to form their cultural knowledge.

As for the second axis, we discussed the type of programs favored by youth.

Then the third axis that revolves around the type of artistic templates that attract young people.

In the fourth axis, we also dealt with the influences of culture through television.

The fifth axis related to the efforts made by the Arab media to educate young people and develop critical thinking for them.

To conclude with the sixth axis, which the researcher wanted, is an open question to add what the sample members suggest.

As the sample size reached 150 young men and women, and this sample was randomly chosen to specify the age period in the 18-20 years category of university students in Annaba.