نمذجة توزيع الخدمات الرياضية كأحد عناصر المزيج التسويقي بالأندية الرياضية المصرية

الملخص EN

Egyptian sports clubs need more than ever before to a high degree of effectiveness in their marketing systems in order to meet the delays in the budgets of sports clubs due to the tendency of the state to reduce government support and encourage sports clubs to activate the mechanisms of the market economy, which necessitates increasing the effectiveness of the marketing system for each club.

(10:166) the distribution is an important place within the marketing mix.

Innovative products to be sold at a reasonable price do not mean anything to the consumer unless they are available at the right time and place.

(11:176).

The objective of this research is to develop a model for the distribution of sports services as one of the component of the marketing mix in the Egyptian sports clubs by identifying the concept of distribution of sports services, designing marketing channels for sports services, distribution policies and factors influencing their design.

The research was carried out on a sample of the Egyptian sports clubs, Al Ahly Club, Zamalek Club and Al Jazeera Club.

The sample was randomly selected by members of the board of directors, executive directors, managers of the department of sports activity and sport marketing department of sports clubs under the search and amounted to (90) individuals.

The research used a descriptive approach and a questionnaire was used by researchers as a key tool in data collection, and the appropriate statistical treatments were used.

The research found the need for a proposed model for the distribution of sports services in the Egyptian sports clubs.