الاستراتيجية التسويقية لمؤسسة سوناطراك في ظل العولمة

الملخص EN

This study deals with a subject that has received great attention from researchers and marketers at the international level, unfortunately, it has not received the same attention from Algerian researchers and marketers, there are almost no studies on this subject, so this study aims to attract their attention on one hand, Sonatrach on the other hand, to focus on formulating an effective and efficient marketing strategy adapted to the phenomenon of globalization.

This study concluded that globalization has a positive and negative impact on marketing strategy of Sonatrach, which is positively affected by Sonatrach’s interest in the strategy of penetrating the international markets such as export and investment abroad.

The negatives lie in the challenges posed by globalization to Sonatrach the intensification of competition and the rapidity of technological changes in general and in the hydrocarbons sector in particular.