أثر جودة خدمات الإرشاد السياحي على رضا السائح : دراسة حالة وكالة الشيخان بالشلف

الملخص EN

This study aimed to find out the impact of the quality of tourist guidance services on the level of tourist satisfaction in general, and we discussed in the theoretical aspect the concept of quality of tourism services and tourist satisfaction, In the field study, we tried to try to assess the impact of the quality of tourist guidance services provided on the satisfaction of tourists, using the actual performance model (Service Performance) by applying the five dimensions of quality services.

We found in this study that the satisfaction of tourists does not depend on the quality of the tourist guidance services provided to them, but is subject to other criteria that are more important to them.