تسويق الخدمات التأمينية بشركات التأمين

الملخص EN

The marketing of financial services in general or the marketing of insurance services in insurance companies in particular, is to deliver the promise of service, it is the indemnification after the occurrence of the insured risk in exchange for payment by the insured to a certain amount to the insured, this service does not allow the consumer to identify them well, this is why insurance companies must recognize the wishes of the insured because it is the basis of decisions of the marketing, through researching the reasons that lead to the purchase of the insurance service, to gain consumer loyalty and target a new number of consumers.