حماية العلامة التجارية من التقليد في ضوء التشريع و القضاء الوطني و المقارن

الملخص EN

The subject of the trademark is one of the topics of special importance within the legal studies that regulate the financial and business environment, especially at the present time marked by the development and complexity of advertising techniques for goods and services, as it has become a role in supporting the competitiveness of the institution in the market where the idea of the brand is considered the true link between the category Producers or distributors of goods and services and among the consumer public.

In this regard, the mark performs the function of advertising goods and services After advertising or publicity has become the spirit of trade in the modern era, just as placing the mark on a good or service means what necessarily requires the consumer to guarantee the quality and type of this good or service, if we recognize in advance that one of the conditions of the mark is that it is what is perceived by sight and is the first thing that falls on The good or service offered in the market .